Trailer Research 3

House at the end of the street

Directed by:   Mark Tonderai

Written by:   Jonathan Mostow

Stars:   Jennifer Lawrence, Elisabeth Shue, Max Thieriot

Released:  21^st September 2012

Age Rating:  15

Genre:   Horror

Institution:  Relativity Media

The house at the end of the street trailer stars with a sting of sound to build tension while zooming in on a young female, this tells the audience that she is the main character which is why the trailer starts with her, the sting of sound suggests something significant and bad is going to happen to her during the film, this creates suspense.

 

 

 

The camera pans into her quite slowly with some slow incidental music to again create tension, once it shows a close up of the female the screen turns to black where it then goes on the show some key bits of action that occur in the film, after a short clip of an event the screen turns to black it does this 3 or 4 times this again adds to the tension and builds up suspense, it makes you wonder what will happen to this girl and when.

 

The clip comes to show a part where the young woman is opening  a box, the camera starts to shake as though it is being filmed by someone who is watching her , there is some incidental slow music before a sting of sound which builds up to something jumping out at the woman and attacking her , the sting of sound builds the tension to this moment which may make the audience jump slightly and feel as though they want to see more.

 

The trailer then goes on to display the institution and Logo this ensures the audience that this film has been made by a trusted company, if the audience recognise the company this may entice them to go and see the film if a film they have previously seen and thought was made by this company. This trailer breaks the conventions of usual trailers as the institution would usually be displayed at the start or end of the trailer, this one has been slotted in between clips of the movie.

 

The trailer shows everything to rewind this may make the audience be in suspense and wonder why this is happening as it is unusual for a trailer to rewind itself and go back over what it has already shown, it then shows a message on the screen which may tell a little more of the story to make the audience either understand the plot a little more or make them feel as though they want to find out more. There is also a hand print behind the writing this could be a clue as to what may happen in the film.

The trailer then plays a sting of sound to re- build the tension, it then goes on to fast paced cuts of events that happen to the girl in the film , this increases suspense as you don’t know what or who is doing the things to her, this again leaves you wanting to see more. Throughout the fast paced cuts you can hear voices and screams from the characters this again adds to the build up of tension to keep the viewer hooked.

 

The producer has also added some dialogue between two of the main protagonists this may help the viewer understand who is who and also it may help them to understand the plot a bit more as the characters talk about the girl who the terrible things are happening to.

 

 

The trailer then goes on to show an equilibrium scene this again breaks the conventions of a normal film trailer as the equilibrium is usually shown at the start of the trailer before any of the bad things start to happen, so the fact that the equilibrium is so close to the end of the trailer may raise a few questions in the audiences heads.

 

It then goes on to show the audience more fast paced cuts which switch between some equilibrium scenes and some scenes where the bad things in the house is happening this again raises questions. The equilibrium scenes help to tell more of the story as it shows us life before everything that happens and it also reveals how the girl came to be in this haunted house.

 

 

 

The camera focuses on a house which is believed to be the haunted house that the main protagonist is in, there is also a voice over which tells the audience more about why the girl was in this house. This may help the audience understand the plot.

 

Incidental music is added throughout this trailer to build suspense. There is a sting of sound which builds up to another significant moment in the film trailer, at the end of the sting of sound something attacks the man in the same way that the woman was attacked previously. There is more fast paced cuts before the name of the film is revealed, the film title is usually revealed at the end so it is the thing that you remember most from the trailer.

 

The film trailer ends with the words ‘Coming Soon’ this leaves the audience waiting making them hungry for more and impatient to see the full movie.