The main image on this film poster is a low angle shot of a
dark intimidating house which looks as though it is towering over the man in
the image; this tells us that the house in this image will be a significant
part of this film. The colours used on this film poster follow the conventions
of this type of film genre black is to show darkness and fear and red is to
show danger and blood, this reveals the genre of the film without actually
writing the word horror. The writing is underneath the picture and its quite
small, smaller than the house this again shows that the house is the most
important thing on this poster suggesting it will be important in the film. The
fact that the writing is red on a black background helps it to stand out even
though it is small. The title is a name of a real existing town which suggests
to the audience that this could be a true story. The producers of this poster
have included a small skyline which reads ‘From Michael Bay the producer of The
Texas Chainsaw massacre’ this is for people who may be a fan of Michael Bay or
the Texas Chainsaw Massacre, if they see that this film is also from this
producer they may be persuaded to also go and view this film, for the same
reason there is production credits at the bottom to show who may have been
involved in producing this film.
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