Trailer Research 2

ZombieLand

Directed by:   Ruben Fleischer

Written by:   Rhett Reese, Paul Wernick

Stars:   Jesse Eisenberg, Emma Stone, Woody Harrelson

Released:  7th October 2009

Age Rating:  15

Genre:   Horror

Institution: Columbia Pictures

 

 

Zombie Land Trailer starts with an establishing shot of the earth, while this establishing shot is being displayed there is also a voice over telling the audience facts about the earth, this may capture the audience’s attention as they may be wondering why this trailer starts like this, it almost throws them off the scent that this will be a horror/ thriller film.

 

The camera then zooms into the earth onto a street where it then shows the audience fast paced cuts of zombies chasing normal people this reveals what the film Genre is, While the fast pace cuts are screened there is a voice over from the main character, this tells the story to the audience to give them an idea what the story is about, this may gain their interest as they won’t have any confusion as to what this film trailer is all about. Between the voice overs there is a sting of incidental music to add to the tension and make the trailer seem more thrilling and exciting.

 

 

(Fast Paced Cuts)

 

 

There is then some incidental music added before the institution name and Logo is displayed on the screen, the Institution and Logo tells the audience that the film has come from a trusted institution this may increase their trust and help to entice them to watch the film.  The institution is Columbia pictures, Columbia pictures is a huge institution used by many big films.

 

The trailer fades out to black and then fades in on each of the main characters in turn this may help the audience to gain more knowledge as to who is important within the film. There is some incidental music while it fades onto each of the characters to make the trailer seem more energetic and to increase the tension making you think something big Is about to occur.

 

 

After showing the main characters a sting of sound can be heard, the sound seems country – like which tells us that one of the main characters is from the country, this helps us to again understand more about this character. There is also a voice over from the character which helps to tell the story to help the audience understand a bit more of what the trailer is about.

The music once again changes, this time it changes to some rock type music again this adds tension, the trailer then displays the release date of the film this may encourage the audience to go and see it before the cinema dates end.

The Trailer Finishes with the title of the film making it the last thing that the audience see, this will help the title to be remembered as it is the last thing displayed on the screen apart from the release date of the film.